Marketing SSS 1 (2nd Term)

Class Levels: SSS 1 – SSS 2 (Senior Secondary) Duration: Full academic session per class (3 terms each)

Overview

This course introduces students to Marketing as a core business function, taking them from foundational concepts through to specialized areas such as distribution, warehousing, and international trade. It is built to move students progressively from understanding marketing (meaning, history, concepts) to applying it (mix, planning, pricing, promotion) and finally to operating it within real market systems (distribution, market unions, international marketing).

Course Content by Term

SSS 1 – First Term: Introduction to Marketing (meaning, key terms), History of Marketing (pre-colonial to modern era), Goals & Functions of Marketing, Marketing Concepts (production, product, selling, marketing, and societal concepts), Marketing Mix (4Ps), Marketing Environment (micro/macro), and Products (classification, primary/secondary, mineral products).

SSS 1 – Second Term: Product distinctions and design, Markets (consumer, organisational, reseller, government), Consumer/Organisational Behaviour, Marketing Planning & Research, Pricing (strategies and determination), and Advertising (definition and functions).

SSS 1 – Third Term: Advertising (types, advantages/disadvantages, sample adverts), Sales Promotion, Merchandising, Distribution (channels, choice factors, channel members), and Transportation.

SSS 2 – First Term: Transportation (documents, choice factors), Warehousing (types, functions, activities), Market Unions (meaning, roles), Market Facilitators, and International Marketing (importance, reasons, and methods of engagement).

SSS 2 – Second Term: Rules & regulations in international marketing, E-Marketing/ICT in marketing (uses, ethics, abuses), Entrepreneurship in Marketing, Market outlet location and management, and Selling & Bargaining Skills.

Objectives

By the end of the course, students should be able to:

• Explain core marketing concepts and terminology accurately
• Apply the marketing mix (Product, Price, Place, Promotion) to real business scenarios
• Analyze how internal and external environmental factors shape marketing decisions
• Distinguish between types of products, markets, and distribution channels
• Understand the mechanics of physical distribution — transportation and warehousing
• Describe the structure and role of market unions and market facilitators in trade
• Evaluate the importance and methods of international marketing
• Demonstrate basic entrepreneurial, selling, and bargaining skills
• Apply ethical standards in marketing and e-marketing practice

Teaching & Assessment

Each term follows a structured 12-week cycle: content delivery (Weeks 1–5 and 7–10), a mid-term break (Week 6), revision (Week 11), and examination (Week 12). Assessment combines continuous evaluation (class tests, assignments, projects) with end-of-term examinations.

Relevance

The course equips students with both academic grounding for further study (e.g., WAEC/NECO Marketing, tertiary business programmes) and practical, transferable skills — sales technique, market awareness, and entrepreneurial thinking — useful for running or working in a business.